M&C Saatchi One-to-One Q&A: You have questions, we have answers.

Georgia Graham-Leigh

Georgia Graham-Leigh

Share this post:

If You Say

Ask us about these Agency Services

Ask us about these MarTech Studio Services

“How do we make our brand / product / fundraising campaigns more personalized / targeted?” 

Targeting strategies / Journey mapping / Audience design / Personalized comms and content 

Preference center / Journey set up / Dynamic content booster 

“An extra purchase / trade up per customer is worth $$ to the business. How do
we do that?”

Nurture strategy / Loyalty programs / Next best action (NBA)

Ecosystem audit / Cross-selling automation / Cart abandonment journey 

“We’re losing customers, members, subscribers…” 

Retention strategy / Loyalty programs 

Audience verification and clean up / IP warm up / Re-qualification & reactivation / Data capture / Unsubscribe centers 

“We have contactable customers but we’re not really doing anything with / talking to them…” 

Comms template Dev. / Segmentation / Messaging Strategies / Channel Strategies 

Comms automation / Automated digital marketing e.g. b-day, anniversary 

“How do we better understand the customers we have and acquire more like them…” 

Database segmentation & profiling / Persona design / Acquisition Journeys 

Preference centers / Data capture / Audience clean up/ Member get Member program 

“We have quite a bit of data on our customers but we’re not really using it to fullest…” 

Upstream strategic utilization / Persona Design 

Data audit / Dashboard dev. / Audience clean up / Tagging and taxonomy / Marketing platform integration / Data migration 

“We don’t have much data on our customers because we’ve never collected it…” 

Data infrastructure / Data capture mechanics / Customer Journeys 

Data capture / Preference center / Marketing platform recommendations / Data migration / Cross-channel integration 

“We don’t have much data on our customer because it’s hard to collect…” 

Data capture mechanics / Customer Journeys 

3rd party data acquisition, validation & integration / Pref center / Data capture set up / External data feed integration / Email interactive forms 

“We’re driving sales / eng. / donations but we have no idea what happens afterwards…” 

Customer journey mapping / Nurture & Retention strategies 

Tagging and taxonomy / Google analytics integration / Reporting automation / Reporting 

“We need our proposition, mission and vision to become more relevant to our audience…” 

Customer Needs Frameworks / Value mapping 

Ecosystem audit & gap analysis / Dynamic content based on behavioral data / Interactive journeys 

“My data is a mess, how do I better organize it?” 

Systems orchestration / Document management / Process management 

Database audit / Database clean up / Database optimization / Database management / Dashboard dev. / Tagging & taxonomy 

“We use a bunch of platforms like SFMC and Adobe but don’t get best use of them…” 

Platform education / Training 

Data & ecosystem audit / Systems recommendation & implementation / Systems integration / Systems optimization / Template migration / dynamic content 

“We need to ensure that the content and communications put out by our partners and franchises (dealerships, retail stores etc.) is effective and on brand…” 

Guidelines / Toolkit development / Centralized asset hubs / Toolkit training 

Tagging and taxonomy / Reporting automation / Template dev. / Template migration / External data feed integration / 360 analytics 

“I’m ready to up my CRM capabilities, but which platform should I use?” 

Business needs discovery 

Ecosystem audit / Roadmap setup 

If you’re ready to talk answers or have any other CRM & MarTech questions, get in touch


Time for a drink? Or something softer?

For our second edition of Impactful Human Connections, we explore the most interesting trends in both the alcohol and alcohol alternatives spaces. To be the first to see these thought pieces in our Impactful Human Connections Digest, sign up for our newsletter. With the entry of many new players and …


Your End-of-Year MarTech Stack Checklist

It’s that time again: I’ve finally gotten comfortable writing the correct year. Which must mean this year is heading to a close, and I’ll soon start putting down the wrong year for another nine months. Now is the time to identify how you and your team can make the most …


What Can AI Do For Human HubSpot Users?

“As someone who loves spending time in nature, I’ve been exploring different ways to create a more eco-friendly yard. One option that has piqued my interest is converting my yard from traditional turf grass to a meadow. In this post, I want to share with you the benefits of converting …